We Are Your Bank campaign for employees of companies served by VAB Bank under its payroll card programme set off on September 29 2008.
In the course of the campaign the clients of VAB Bank will be offered to borrow 5,000 to 30,000 hryvnias at no collateral for 12 to 36 months at 24% per annum with no monthly commission. The bank will not require verification of loan use and will provide free payment cards together with the loan allowing clients to withdraw cash at ATMs around the clock, as well as to pay for goods and services both in Ukraine and abroad.
Furthermore, as a cross offer of other VAB Group’s products, VAB Bank will provide its borrowers with a life insurance policy. The policy worth 3% a year of the loan amount will be compulsory for the first year of the loan agreement only: beginning from the second year it will be left up to the client whether or not to maintain the insurance.
According to Andrei Klochko, head of the VAB Bank regional network sales coordination department, the We Are Your Bank campaign will not only strengthen loyalty of existing clients of the bank but also help attract new ones.
Reference dataVseukrainsky Aksionerny Bank (VAB Bank) has been operating in the Ukrainian financial market since 1992 and belongs to the group large banks in Ukraine according to NBU. In October 2006, VAB Bank became a member of VAB Group. Branch network consists of 25 branches and 143 outlets throughout Ukraine and a representative office in Budapest (Hungary). A large international company, TBIF Financial Services (Amsterdam, the Netherlands), is among the bank’s shareholders. Total assets of VAB Bank amounted to UAH 6.7 billion as of 01 July 2008.
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