From the middle of September, 2007 VAB Bank and VAB Express (company of the group specialized in delivering consumer credits) conducted among their clients a loyalty program «Blank credit for the clients of VAB Express».
Its terms foresaw individual suggestions for the 2 000 clients of VAB Express, who have drawn a special purpose credit «Cash on any aims» for the acquisition of goods and services for an amount of 2 to 16 000 Hryvnyas for a period of 12 to 36 months.
So, for 45 days programs were proposed for more than 570 credits and an amount of almost 2 millions Hryvnyas.
According to Anton Shaperenkov, the head of development of retail business of VAB, it was developed on the basis of cross-selling the «blank credit for the clients of VAB Express» and is popular among the clients. For the short interval of time already more than 30% of the participants took advantage of the possibility to get a credit on advantageous terms that testifies to the necessity to introduce the product for the clients of the VAB Group.
At the beginning of the program suggestions were sent to the borrowers about the participation and a unpersonified pay card was offered.
«To take advantage of the credit, clients need only to present the letter with the pay card, passport and identification code in the nearest VAB Bank; fill out a questionnaire and sign the credit agreement. Already shortly after signing the agreement it is possible to use the credit in the shopping centres or get cash in the network of ATMS », - Anton Shaperenkov states.
The program «Blank credit for the clients of VAB Express» will continue until December, 31, 2007.
Reference dataVseukrainsky Aksionerny Bank (VAB Bank) operates in the Ukrainian financial market since 1992 and, according to the National Bank of Ukraine, ranks among the large banks group as to assets. The bank’s regional network comprises 25 branches and 137 outlets, as well as a representative office in Budapest (Hungary). TBIF Financial Services B.V. (Amsterdam, Netherlands), a large international company, is one of the bank’s shareholders. In October 2006 VAB Bank became a member of the VAB Group.
As of July 1st, 2007 VAB Bank’s total assets amount to UAH 5.6 bn regulatory capital – UAH 546 m, UAH 201.4 m share capital. The result of the 20th emission of shares of VAB Bank, which have been ratified in the meeting of shareholders' of July, 27, 2007, determines the size of the regulatory capital as being UAH 670 million.
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